MVP planning
What actually belongs in your MVP
Scope isn't a feature list you trim. It's a single decision you're trying to prove. Here's how to tell what stays in the first version.
September 12, 2026 · 7 min read
Read the articleInsights
The partnership desk, in writing
Field notes on validation, MVP planning, technical decisions, launches, and scaling — written for commercial founders.
Validation
Validate the sale before you build the product
Most failed products were technically fine. They were built for a purchase nobody had agreed to make. Here's how to test the commitment first.
September 8, 2026 · 6 min read
Read the articleWhat we write about
Five things founders get stuck on
Validation
Proving a commercial idea is worth building before a line of code is written.
MVP planning
Deciding what the first version contains — and, more importantly, what it leaves out.
Technical decisions
The build choices founders are asked to make without a technical partner in the room.
Launch preparation
Everything between a finished product and a first customer who actually succeeds with it.
Scaling
What changes once the product works and volume starts to arrive.
In the works
The library grows as engagements do. These are next in the queue.
- Choosing a technical partner when you can't assess the workTechnical decisions
- Build, buy, or wait: the three decisions behind every featureTechnical decisions
- A launch is an operation, not a deployLaunch preparation
- The first ten customers should be uncomfortably manualScaling
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